The Challenge

  • A fragmented digital booking experience leading to high bounce rates.
  • Outdated web technologies slowing down performance.
  • A customer service model limited to traditional channels, resulting in missed opportunities for upselling and real-time guest assistance.
  • Limited visibility in search results, impacting direct bookings compared to OTA competitors.

Our Approach

1. SEO Optimization & Content Strategy

We executed an advanced SEO strategy, reworking the site structure, content, and technical foundation. This improved search engine rankings, driving high-quality organic traffic directly to the resort’s website.

2. Conversion Rate Growth & Revenue Expansion

To boost conversions, we implemented:

  • Amadeus TravelClick booking engine – delivering a faster, frictionless booking process.
  • ReservHotel engine – adding Flight + Hotel packages, opening a new channel for bundled sales and travel experiences.
The result: guests enjoyed more options, and the resort saw a significant increase in direct bookings and revenue.

3. Modernizing Web Technologies

The website was rebuilt using modern frameworks and performance-focused best practices. This enhanced speed, mobile responsiveness, and overall user experience—critical for today’s travelers.

4. AI Agents for Reservations & Customer Support

We introduced MAX, an AI-powered agent that handles reservations and customer service 24/7. MAX quickly became the “rock star” of customer engagement, delivering immediate responses, personalized assistance, and driving high conversion rates. This AI-driven approach has exponentially increased revenue and guest satisfaction, while reducing operational load on the call center.

The Impact

  • Higher Search Visibility → Increased qualified organic traffic.
  • Improved Conversion Rate → Growth in direct bookings and overall revenue.
  • New Revenue Channels → Flight + Hotel packages through integrated booking systems.
  • 24/7 AI-Powered Support → More bookings, happier guests, and greater operational efficiency.
“Working with Simpson Bay Resort has been an exciting journey—combining SEO, modern technologies, and AI innovation to deliver measurable business growth.”